To be the trusted source for architects, designers, and builders by identifying and supplying healthier alternatives to conventional building materials.

To increase awareness of the built environment’s impact on health and drive the adoption of products that contribute to healthier spaces.

We promote transparency in our products and business; We believe beauty and functionality can coexist; We respect and align with our valued partners which strenthens our business; and We invest in developing the depth of knowledge and skills of our employees.